About Us

Hi... I'm Becky, founder and designer behind the Divided Tote bag. 

When I had my first child and we started swimming lessons and daily pool trips, I had the idea for divided tote bag. 

I loved my oversized tote bag, it was big enough to fit everything I needed, but one thing just drove me crazy...wet swimmers and towels seemed to make everything else in the bag damp. My car keys would disappear to the bottom of the bag and by the time I got home it just felt easier to throw everything in the wash.  

Six years later I decided to stop thinking about it and make it happen. That's how the Divided Tote was born.

Designed by a mum who simply wanted a better bag for swimming lessons, beach days and everyday family adventures. The Divided Tote keeps wet and dry items completely separate knowing that your dry things are still dry.

Welcome, and thank you for being here. I hope you love your Divided Tote bag as much as I love mine.